UF Health wanted to highlight their local presence and ensure patients knew that they were the focus when it comes to their care.

I helped them create a heartwarming campaign that showed current and prospective patients that personalized care was right around the corner.

Formerly Central Florida Health, UF Health was looking for a way to showcase the world-class care they offer, right in their patient’s own neighborhood. With medical campuses in Leesburg and The Villages, their target demographic was made up mostly of Seniors who often prioritize access to and quality of healthcare.

Working with SPRY, I was able to help bring these authentic vignettes to life, showcasing the personal care offered at Leesburg Regional Medical Center and The Villages Regional Hospital.

Project Scope

Traditional Ad Campaign

My Contribution

Video Production
Art Direction
Post Production

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