Symmetry Wealth
Brand & Identity
Symmetry Wealth Advisory Group Brand & Indentity Design
Symmetry Wealth Advisory group needed a new brand and identity.
I crafted an identity that showcased their unique brand of bespoke financial strategy that they offer to each and every client.
Symmetry Wealth Advisory Group is a fiduciary institution in Westchester County, New York that’s dedicated to offering only the best bespoke financial advisory services and strategy to their clients. I was tasked with crafting a brand and identity that spoke to their unique strategy and still felt approachable and welcoming.
Working with Symmetry offered me the unique opportunity to explore some deeper themes in order to help their core message resonate with new and existing clientele. I was able to add some more experimental touches to their marketing materials to highlight the personal touch in their services.
Project Scope
Branding & Identity Design
My Contribution
- Creative Direction
- Branding Design
- Logo Design
- Graphic Design
- Web Design
Leaving a lasting impact is one of the key purposes behind a business card and what better way than to add a personal touch that would connect with every single potential client Symmetry advisors would meet and network with.
Each card would have a blank space where, when networking or meeting with potential clients, a Symmetry advisor would fill in the potential client’s name, turning what was once just a piece of paper into a personalized reminder of the kind of service you could expect from Symmetry Wealth Advisors.
Project Outcome
In the end we were able to deliver an authentic brand identity that spoke to Symmetry Wealth Advisory Group’s unique way of doing business. We delivered a full brand guide, a web design mockup, business cards, and a social media graphics package.