Sonny’s BBQ
Branded Content
‘Q The Kindness – Ad Campaign
Sonny’s BBQ wanted to take a more in-depth look into their company culture.
I helped them craft a campaign that rang true to their mission and highlighted the care their brand and their staff have for good food and good deeds.
Sonny’s BBQ is an iconic Florida brand, famous for their award-winning slow-smoked barbeque and southern hospitality. Working with SPRY and their agency partner PUSH, I was integral in bringing a complex campaign idea to life.
The concept was to showcase the stories of some of the people behind the barbeque through a roundtable-style discussion about spreading kindness and good deeds as part of the Sonny’s BBQ family.
Project Scope
Branded Content Creation
My Contribution
- Creative Direction
- Art Direction
- Set Design & Previs
- Multi-Camera Production
- Post Production
As the art director for this piece, I was tasked with coming up with the concept for the set design. I was able to mock up the set design in photoshop. Above, you can see the mockup vs the actual finished set design.
Project Outcome
Collaborate with multiple agencies as well as a major brand is always a fun and exciting challenge. This project was a huge undertaking and having the privilege of being such an integral part throughout the process was incredibly rewarding.
In the end, we delivered a collection of individual team-member testimonials cut out of a longer full campaign that ran a bit over 30 minutes in length, as well as a few cutdowns and a trailer for social media.