Sonny's BBQ
Branded Content
Ad Campaign
Sonny's BBQ
Branded Content
Ad Campaign
Sonny’s BBQ wanted to take a more in-depth look into their company culture.
I helped them craft a campaign that rang true to their mission and highlighted the care their brand and their staff have for good food and good deeds.
Sonny’s BBQ is an iconic Florida brand, famous for their award-winning slow-smoked barbeque and southern hospitality. Working with SPRY and their agency partner PUSH, I helped to bring a complex idea to fruition.
The concept was to showcase some of the people behind the food through a roundtable-style discussion about spreading kindness and good deeds as part of the Sonnys BBQ family.
Project Scope
My Contribution
- Creative Direction
- Art Direction
- Set Design & PreVis
- Multi-Camera Production
- Post Production
