RIP-IT is an Orlando, FL-based fast-pitch softball company that was born out of a father’s desire to protect his daughter after she’d broken her nose playing softball. The brand has since gone on to pioneer a wealth of innovative products across a slew of different sports, all designed to give young women the equipment they need to perform their best. 

We sought to create a brand film that was engaging to multiple demographics at the same time. I conceptualized a story based on the idea of “passing the torch” from one generation to another. The brand film would follow two sisters as the older one is getting ready to move on to college.