I created a social media campaign for PantyProp geared toward mothers and daughters that cut the stigma and made a difficult conversation that much easier.

PantyProp is a woman-owned company that designs and creates underwear and swimwear with leak-proof technology built-in. Founded in 2015 by Crystal Etienne PantyProp is rooted in the belief that nothing should stop women from being the very best version of themselves, no matter what that may be.

I was tasked with creating a social media campaign that not only spread the word about PantyProp’s innovative design but also worked to break the stigma that society has created surrounding periods and the conversations between mothers and daughters. I took the brand’s confident and inspirational tone and ran with it.