Luxevo Vacations wanted to refresh their branding in a way that spoke to both agents and travelers.
I helped them craft a brand and identity that mirrored the ease of booking a vacation through a Luxevo Travel Specialist.
Luxevo Vacations provides travel specialists with everything they need to help their clients book with ease. The idea is simple: to take all of the headache that comes with becoming a boutique travel agent, simplify the process, and provide much-needed support every step of the way. Luxevo supplies it’s agents with specialized training, exclusive discounts, and insider information on some of the top all-inclusive resorts in the world, as well as media, marketing materials, and a network of talented travel specialists to connect with whenever you need.
I was tasked with taking their existing brand and giving it a complete makeover. Over the course of a few weeks I was able to take them from a startup with a logo off of Fiverr and an interesting premise, to a modern agency with a brand and identity that inspired confidence, luxury, and peace of mind.
Project Scope
My Contribution
- Creative Direction
- Video Production & Editing
One of the very first ideas I came up with was the tagline “Booking with Ease” which would go on to guide most of the decisions I would make with the brand moving forward.
A major piece of the refresh was to update the Luxevo Vacations social media presence with some new branded content and assets. This involved putting my photography skills to good use and capturing some branded content while exploring a few of the all-inclusive resorts Luxevo Travel Specialists offer.
I create an Adobe Lightroom preset and advised on brand photography guidelines to ensure their Instagram grid would stay cohesive and inviting.
One of the final tasks was to flesh out their web presence. I chose to go with a clean, minimal aesthetic that allowed the natural beauty of the resorts to do the heavy lifting and to emphasize the ease of booking your travel with Luxevo.
