Luxevo Vacations

Branding & Identity

Luxevo Vacations Branding & Identity Design

Luxevo Vacations wanted to refresh their branding in a way that spoke to both their agents and travelers.

I helped them craft a brand and identity that mirrored the ease of booking a vacation through a Luxevo Travel Specialist.

Luxevo Vacations provides travel specialists with everything they need to help their clients book dream vacations with ease. The idea is simple: to take the headache that comes with becoming a boutique travel agent, simplify the process, and provide all of the support that’s needed every step of the way. Luxevo Vacations supplies its agents with specialized training, exclusive discounts, and insider information on some of the top all-inclusive resorts in the world, as well as media, marketing materials, and a network of highly-trained travel specialists to connect with whenever you need.

I was tasked with taking their existing brand and give it a complete makeover. Over the course of a few weeks I was able to take them from a startup with a logo from Fiverr and an interesting premise, to a modern agency with a brand and identity that inspired confidence, luxury, and peace of mind. 

Project Scope

Branding & Identity Design

My Contribution

  • Creative Direction
  • Art Direction
  • Branding & IDentity Design
  • Graphic Design
  • Web Design
  • Motion Design
  • Photography

One of the first things that came to mind as I was concepting the new branding was the tagline “Booking with ease” which would go on to guide most of the decisions made with the brand moving forward. 

One of the main phases of the rebrand process was to update the Luxevo Vacations social media presence with some new branded content and photography templates. My background in photography enabled me to capture a repository of general-use lifestyle photogrpahy assets while exploring some of the all-inclusive resorts Luxevo Travel Specialists have on offer.

I made sure to capture good general-use lifestyle photography that would work in a good deal of situations to maximize use cases for Travel Specialists. Then, using these photos, I was able to create an Adobe Lightroom preset that could be used to ensure any future photography was consistent in color and lighting, ensuring a cohesive and inviting Instagram grid.

Once we had a cohesive library of lifestyle images, the final step was to flesh out their web presence. Keeping with the theme of “Booking with ease”, I kept the aesthetic clean and minimal; allowing the natural beauty of the resorts to do the heavy lifting.

In creating this brand, I was able to explore a plethora of mediums and channels which is always a fun experience.

Project Outcome

In the end I was able to create a brand and identity that spoke to the ease and tranquility of booking through either Luxevo or a Luxevo Travel Specialist that the client was very happy with. I delivered a set of static and animated logos, a set of on-brand lifestyle images as well as a Lightroom Preset for future branded photography, a web design mockup to be developed in WordPress, and some tangible branded elements like the logo stamp to be used on packaging.