Ghostlight Imaging
Branding & Identity Design
Full-Service Branding & Identity Design
Ghostlight Imaging needed branding that spoke to the etherial nature of their photography.
I brought their brand to life.
Ghostlight Imaging is a small photography studio based out of Orlando, Florida that I initially started as a passion project. I was looking to consolidate all of my photographic endeavors under one roof and saw this as the perfect opportunity not only to do just that but to design a brand that spoke to who I am as an artist as well.
After workshopping the name a bit, I decided to go with Ghostlight Imaging as an homage to my love of the theater and my upbringing as a stagehand. The name felt right both as an homage to my creative history but also because of the depth of lore that is inherent to the ghost light.
Project Scope
Branding & Identity Design
My Contribution
- Concept
- Creative Direction
- Brand & Identity Design
- Web Design
- Copywriting
- Photography
I knew that most common usage of the logo would be a watermark on the photography I’d be producing under Ghostlight Imaging. With that in mind I wanted to give the brand a signature feel. I found a happy medium between modern logotype and handwritten signature.
Project Outcome
I was able to craft a brand that aligned well with the specific photographic aesthetic of Ghostlight Imaging. In the end I delivered a full-fledged brand and identity along with a responsive website and a few tangible branded items such as business cards and letterhead.