FIT2RUN wanted to showcase how their footware is there for you throughout your life’s journey.

I helped them create a heartwarming coming-of-age story that shows audiences how Fit2Run is there for them every step of the way.

FIT2RUN Is a family-owned and locally operated specialty running retailer dedicated to supporting their local communities. They have brick-and-mortar locations throughout Florida and Puerto Rico. They wanted to crate an ad campaign that focused on how footwear and athleticism follows us throughout our lives.

The concept was to create a series of vignettes based on the tagline “Run Through Life.” We shot the piece with a barebones crew of only two people, myself included, utilizing guerilla-filmmaking techniques and unique locations throughout Sarasota, Florida to create this authentic story.

Project Scope

Traditional Ad Campaign

My Contribution

Writing & Concept
Creative Direction
Art Direction
Video Production
Post Production

Working with only one other creative partner, we both acted as co-producers handling everything from casting and scheduling to budgeting and scouting.

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