AdventHealth wanted to celebrate their nursing staff with a social campaign during Nurse’s Week.
I helped them craft authentic, highly-shareable content that connected with nurses on a unique and personal level.
AdventHealth is a national health network boasting over 92,000 staff across 9 states. While they’re a truly massive organization, they still manage to uphold a mission and a set of values that resonates with their people at every level. Working with Maverick Content Studio, I had the opportunity to help them highlight and tell the stories of three nurses in celebration of Nurses Week.
The concept was to show a day-in-the-life of three different nurses through their own unique POV. To keep the look and feel of the piece authentic and on-trend, we used phones to film.
Project Scope
My Contribution
- Creative Direction
- Video Production & Editing
The shoot took place over 3 separate days. We used a Pixel 7 Pro’s rear camera to shoot most of the peice with the talent’s personal phones to fill in here and there.
Project Outcome
In the end we were able to create something authentic and true to the audience we were targeting. A fun social video about nurses, by nurses, and for nurses.
We delivered 3 captioned vertical social-ready videos for use on the AdventHealth Instagram Channel and TikTok.