AdventHealth wanted to celebrate Mother’s Day by thanking the clinicians that work with and care for women and mothers.
I helped them craft branded content that spoke to the miracle of life and how the women of AdventHealth help mothers feel whole each and every day.
AdventHealth is home to some of the most preeminent Maternal and Neonatal facilities in the country. Working with Maverick Content Studio, I had the opportunity to help them highlight the women who are responsible for keeping these women’s facilities on the cutting edge.
The concept was to highlight a handful of women working in Maternal–fetal medicine by telling their stories and why they’re passionate about the work that they do.
Project Scope
My Contribution
- Creative Direction
- Video Production
- Post Production
- Photography
Knowing we were going to be filming in active Maternity wards, I was able to offer professional newborn photos as a “thank you” to the mothers who were kind enough to allow us to film their newborns for B-roll.
Project Outcome
Not only were we able to create a heartwarming and authentic piece of content that highlighted the women who work to care for mothers every day, but we were also able to give a special gift to two new mothers that they’ll be able to cherish for the rest of their lives.
We delivered one vertical social reel to be used across social platforms like Instagram and TikTok, a gif they to be used in their internal newsletter, and some professional newborn photos for the mothers of the talent.