AdventHealth
Branded Content
US News & World Report Award Campaign
In the wake of earning the #1 spot on US News & World Report’s Top Hospitals in Orlando for the 14th year in a row, AdventHealth was looking for a way to celebrate their team members with a bit of Olympic fanfare.
I helped to craft a social media campaign that highlighted their team members at every level, from doctors and nurses to janitorial and facilities.
With over 92,000 staff across 9 states, AdventHealth is always looking for ways to highlight their staff in new and exciting ways on social media. In the wake of the 2024 Paris Olympics, AdventHealth was looking for a way to capitalize on the hype of the games to celebrate winning a slew of US News & World Report awards in Central Florida including the #1 Hospital in Orlando.
Working with Maverick Content Studio, I visited over 9 separate AdventHealth campuses and interviewed dozens of staff members across various departments to find out how they achieve greatness every day in their unique role.
Project Scope
Social Media Content Creation
My Contribution
- Video Production
- Video Editing
- Motion Design
Since we would be shooting during normal operating hours, we wanted to keep our footprint as small as possible. To keep the shoot authentic, we opted to shoot both videos on an iPhone 15 Pro Max.
Project Outcome
After visiting over 9 separate AdventHealth campuses throughout Central Florida we were able to create something that excited and inspired the entire AdventHealth family at every level within the organization.
We delivered 2 separate videos: the first centered around the pride and sportsmanship within the AdventHealth family, and the second celebrating the awards AdventHealth staff had won.