Advent Health
Branded Content
Nurse’s Week Social Campaign
AdventHealth wanted to celebrate their nursing staff with a social campaign during Nurse’s Week.
I helped them craft an authentic, highly-shareable campaign that connected with nurses and audiences alike.
AdventHealth is a national health network boasting over 92,000 staff across 9 different states. While they’re a truly massive organization, they still manage to uphold a mission and a set of values that resonates with their people at every level. Working alongside Maverick Content Studio, I had the opportunity to help them highlight and tell the stories of three nurses in celebration of Nurses Week.
The concept was to show a day-in-the-life of three different nurses through their own unique POV. To keep the look and feel of the piece authentic and on-trend, we used phones to film.
Project Scope
Social Media Content Creation
My Contribution
- Creative Direction
- Video Production & Editing
The shoot took place over 3 days. We used a Google Pixel 7 Pro’s rear camera to shoot most of the piece with the talent’s personal footage to fill in the gaps.
Project Outcome
In the end we were able to create something authentic and true to AdventHealth’s audience. A fun social video about nurses, by nurses, for nurses. We delivered 3 captioned vertical social-ready videos for use on AdventHealth’s official Instagram Channel and TikTok